Nowadays owning a corporate website is much more than a simple choice: it is a fundamental prerequisite for the success of any business. The world is increasingly digital and having a site no longer simply means having an online showcase, but it becomes a real declaration of credibility, professionalism and reliability. If you are still undecided about its realization for your business, here are some clarifications: why create a website, which to contact and what are the necessary steps for its realization?
Why create a website?
An ocean of potential customers
The data are clear: 73% of the population in United Kingdom uses the Internet, with 83% of mobile users and 57% of users active on social media – and they are constantly growing, with a CAGR of + 10% compared to the last year.
Having an online showcase is today, above all, a question of credibility: any authoritative company is online; the absence on the Web can generate uncertainty in the potential customer, who may decide to turn to someone else.
A website is a real showcase for your business, the starting point for making your company known and transmitting professionalism and reliability. Not only is it a “virtual shop” that can be reached by the customer at any time and on any day of the year, but, if well-constructed, the quality of communication can be optimal: captivating graphics, information content, photos and videos can have a great visual impact and contribute to sales even more than a sparkling showcase. A new sales channel. As always, diversification is as essential as keeping up with the times. Opening an e-commerce site can prove to be the winning strategy if you want to give your business a new dimension.
Who to contact for the design and development of a site?
First of all, it is good to underline that designing a website is a complex matter; it requires specific skills and a good dose of experience. Rely on a professional web designing service like Stroney Internetowe Londyn, rather than freelance web developers and web designers, can prove to be the winning strategy to ensure a complete and well-structured website. In general, there are several variables to consider for creating a quality site, but usability and optimization for search engines are essential characteristics for each site and must be taken into consideration during the entire design, development and management process of the Website.
With usability – usability in English – is the ability of a site to meet end-user needs, ensuring easy access, excellent navigability and a good level of comprehension of the information content. In other words, it is about building a site that is effective, and therefore rich and complete, efficient and satisfactory for the user, that is, user-friendly.
By optimizing for the search engines it means the correct implementation of all the elements that are part of the optimization SEO, that is, that allow proper indexing by search engines, soda’s fan done the ranking factors on-page. For this reason, the presence of adequate skills on both fronts is necessary, both at a technical level – that is, in terms of web design and web development , and at SEO level, to immediately guarantee a correct setting, essential for the indexing of the Site and, consequently, for its visibility.
Creation of a website: Web Design
Generally, the realization phases of a website can be summarized in “4D”: define, design, develop and deploy. By define we mean the definition of objectives and typology and the definition of a spending budget, essential to be able to define the technical specifications. By design we mean everything that concerns the structure and the graphic aspect of the site, which must be user-friendly and graphically cared for. With develop we mean the phase of actual design and development, more or less complex depending on whether you opt for a proprietary CMS or an Open Source. By deploy us mean, trivially, everything related to the management of the site: follow its updating, traffic, manage its promotion and marketing. For simplicity, we will reorganize the discussion into three basic phases: design, development, website management and performance monitoring.
Landing page, i.e. a website generally consisting of a single page, designed to promote a specific action. It is, trivially, a very simple site, with an essential structure, usually containing a simple plug-in for data collection. It is generally associated with a dedicated digital marketing campaign and is used, for example, in the case of special promotions, launches of new products or services, or more simply used only for the generation of contacts for the newsletter. . A generic corporate site, consisting of several pages, more complex than the single Landing Page – which must however be present within the site – but less structured than an e-commerce site. It is generally used for the promotion of different actions and is suitable for increasing brand awareness and for fulfilling a mainly informative function.
An e-Commerce site, used for the online sale of products and services, more complex than a generic site as it is structured on several levels and enriched with all the features necessary for the sale: not only does it have more category, subcategory pages and many more product pages, but must also provide adequate structure and plug-ins for the management of orders, reservations, payments, reviews, customer service and much more.
Definition of any Technical Requirements
Once objectives and typology have been defined, it is necessary to reason about any technical requirements and particular requests to be met in case of particular needs or for the performance of specific functions, such as automation of certain functions, import of products, presence of a CRM integrated in the ERP.
Definition of Graphics and Design
Once defined also by technical requirements, you can switch to the more light, defining graphics and design of the site. In this sense, it is essential to keep the elements consistent with the brand image and personality as much as possible, remembering that it is, above all, a corporate showcase. In defining a graphic line, it should also be kept in mind that the same consistency must be maintained between the various pages of the site, which, in order not to create confusion while browsing, must have the same style.